Uniqlo x EurekartStudio Raya 2024

I had the incredible opportunity to collaborate with UNIQLO for their Raya 2024 campaign, designing exclusive novelties and creating two illustrations for their launch video. I designed a collection of modern floral aesthetic pieces infused with Raya elements, including: UNIQLO Money Packets, Exclusive Plate Design and Tote Bag.

Each piece merges traditional motifs with a contemporary, vibrant look, celebrating the joy and warmth of Raya through art.

“Celebrate in Style, Together in Comfort”

2024 Uniqlo Raya Campaign Line

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Launch Video Illustrations.

The video embraces a nostalgic "throwback" balik kampung vibe, capturing familiar Malaysian sceneries, including KTM train rides, all stylized in a cinematic anime film aesthetic. Designed to feel like a movie trailer, the visuals build intrigue with a changing "Balik in..." headline, keeping viewers engaged in the storytelling.